source USA TODAY title Amazon taking over the “Amazon” domain name article By KENNETH RUSSELL and JEFFREY KURTZPublished Oct. 23, 2018 09:33:57AUGUSTA, Ga.
(AP) Amazon.com Inc. is expanding its control over the names and addresses of its more than 1.6 billion online customers, joining a growing trend among tech companies in moving away from the cumbersome and confusing domain names they use to organize their offerings.
The move could affect the future of the domain Amazon.
Com, which has long had a rocky relationship with the technology giant.
It has filed lawsuits against its competitors for trademark infringement, trademark counterfeiting and other complaints.
Amazon.net, which operates the Amazon Web Services network, is a separate entity from Amazon.
Amazon’s move comes as a new breed of tech companies such as Google Inc. and Microsoft Corp. have also begun to sell their domain names online, with Google in particular moving to sell its name on its own Web site.
Google, which sells Google.com, is one of several tech companies that have launched online storefronts, but it does not own the name.
In addition, companies such a Facebook Inc. are selling their domain name on their own Web sites.
While some companies have struggled with the growing popularity of online shopping and the need to keep their names on-site, others have found that it makes sense to offer them as part of their offerings for customers to access.
Google and Amazon, along with other tech companies, are among those that have moved away from domain names to online shopping.
Amazon’s move is a major shift for the online retailer.
Amazon says it will offer its customers the ability to access the same online shopping experience as in its stores.
Amazon has been selling its own online stores for years, and the company has expanded its services since its founding in 1999.
The company has about 1.2 billion customers in the U.S. and overseas.
Amazon will continue to offer its own website as well as a number of other services, such as Kindle books and Kindle e-readers, as part, along a menu of offerings, said Rob Schindler, Amazon’s chief financial officer.
Amazon will continue its existing online shopping offering as well.
Amazon does not sell e-books.
The e-book seller’s price will remain the same as it is today.
Amazon is also changing its trademark process, moving to a more streamlined process that allows for a shorter time period to file trademark applications.
Amazon said it will issue new trademark applications for new products and services every two months, instead of every year, and will begin accepting applications for its trademark on a daily basis.
The company will also begin accepting application submissions for its name from individuals and companies as well, Schindlers said.
Amazon did not specify how many companies it expects to receive trademark applications, but Schindels said it expects a “tremendous number.”
The move comes amid a series of legal battles between Amazon and the trademark owners it has sued.
A year ago, Amazon sued a small technology company, Webhosting.com.
In that case, the company said it had filed a complaint with the U and P Trademark Office, and Amazon said the filing violated its trademark rights.
That case has been settled.
Last year, Amazon said a separate trademark infringement case filed against it by a technology company was settled.
Schindler declined to comment on the terms of the settlement.
Amazon declined to provide specifics.
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